MASTER

YOUR

MESSAGE

At Fundraising Communications,

we drive revenue for nonprofit organizations.

We do this by finding (and crafting)

the stories

that prompt conversations and

advance organizational goals.

There’s nothing better than

branding

that engages new audiences 

executive speeches

that capture a voice and inspire action,

and winning-proposals

that bring real change.

So, what’s our secret sauce?

It’s called your

MASTER NARRATIVE.

The Master Narrative goes beyond your case statement.

Your donors, volunteers, and team members give because it satisfies a need.

Understanding their reasons for giving is essential for deeply connecting with them.

The Master Narrative speaks to that need and places your constituents at the center of your story.

A UNIQUE

APPROACH

With 25 years experience in fundraising, we’ve developed a unique approach to UNCOVER YOUR MASTER NARRATIVE and TELL THE STORIES THAT INSPIRE YOUR MOST IMPORTANT AUDIENCES.

The Master Narrative Process

  • Attracting new constituents relies on understanding existing ones and finding and marketing to similar prospects.

    Interviews with select constituents provide the foundation for building your master narrative.

  • What motivates your constituents to give, volunteer, and work?

    Every hero of every story faces obstacles. Understanding your constituents’ problems reveals opportunities to build relationships.

    This becomes the basis for your communications to each group.

  • Traditional research presents a barrage of questions. We seek the stories that reveal your constituents’ struggles, their motivations, and how they see their role in your mission and impact.

  • When you understand your constituents’ problems, you see how to place your donors as the heroes in your story—your service is not the hero, your donor is the hero.

    This makes your appeal personal, emotional, and inspirational.

WHY

does it

matter?

BECAUSE

 YOUR MASTER NARRATIVE

  • PROMPTS CONVERSATION

  • ENGAGES DONORS

  • BUILDS YOUR BRAND

  • & INCREASES GIVING

Let’s Work Together

Lazy Days Under Trees and Clouds

New programming for new audiences at Riveredge Nature Center

Securing revenue is harder than ever. Grants are more competitive and AI- and ChatGPT-generated proposals are inundating donors. They can tell the difference. Tailored proposals supported by a deep dive into your data will differentiate your operation and diversify your revenue streams.

Tree Climbing at Riveredge - new programming to develop new audiences

Here’s how Fundraising Communications can help:

UNDER THE HOOD

Communicating your value means understanding your impact. We can help you analyze your operations and identify the programs and audiences to sustain your organization.

MESSAGING

Provide profiles of your key audiences and develop messaging and new programs to increase membership, donors, engagement, and giving

Develop annual appeals, membership campaigns and capital campaign briefs

GRANT SEEKING

Individual grant writing or developing a grant seeking program with tailored proposals

YOUR MASTER NARRATIVE

People give because it satisfies a need. Understanding the reasons your top donors, volunteers, and staff members give is essential for deeply connecting with them. The Master Narrative process explores the reasons your constituents give, develops specific messaging to engage these audiences, and places your constituents at the center of your story. This messaging can be integrated across all platforms

Hi, I’m Julia.

I bring 25 years experience as a front-line fundraiser to my work with Fundraising Communications. My teams have asked individuals, companies, and foundations to make philanthropic gifts for higher education, social service and cultural organizations, and environmental causes. I have hands-on experience in institutional giving, capital campaigns, annual fund and membership campaigns, and donor stewardship.

Now, I specialize in donor communications from proposals to talking points that reflect your master narrative and drive giving to your cause.

I’d love to work with you. Call me for a conversation about finding the stories that inspire your donors, volunteers, and team members.

Julia (414) 429-5091

Julia@Fundraising-Communications.com

ABOUT

Let’s explore how we can harness your master narrative.