MASTER
YOUR
MESSAGE
biomedical engineering
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higher education
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state & federal grants
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arts organizations
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environmental education
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social services
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scholarships
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strategic growth
〰️
biomedical engineering 〰️ higher education 〰️ state & federal grants 〰️ arts organizations 〰️ environmental education 〰️ social services 〰️ scholarships 〰️ strategic growth 〰️
At Fundraising Communications,
we drive revenue for nonprofit organizations.
We do this by finding (and crafting)
the stories
that prompt conversations and
advance organizational goals.
There’s nothing better than
branding
that engages new audiences
executive speeches
that capture a voice and inspire action,
and winning-proposals
that bring real change.
So, what’s our secret sauce?
It’s called your
MASTER NARRATIVE.
The Master Narrative goes beyond your case statement.
Your donors, volunteers, and team members give because it satisfies a need.
Understanding their reasons for giving is essential for deeply connecting with them.
The Master Narrative speaks to that need and places your constituents at the center of your story.
A UNIQUE
APPROACH
With 25 years experience in fundraising, we’ve developed a unique approach to UNCOVER YOUR MASTER NARRATIVE and TELL THE STORIES THAT INSPIRE YOUR MOST IMPORTANT AUDIENCES.
The Master Narrative Process
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Attracting new constituents relies on understanding existing ones and finding and marketing to similar prospects.
Interviews with select constituents provide the foundation for building your master narrative.
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What motivates your constituents to give, volunteer, and work?
Every hero of every story faces obstacles. Understanding your constituents’ problems reveals opportunities to build relationships.This becomes the basis for your communications to each group.
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Traditional research presents a barrage of questions. We seek the stories that reveal your constituents’ struggles, their motivations, and how they see their role in your mission and impact.
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When you understand your constituents’ problems, you see how to place your donors as the heroes in your story—your service is not the hero, your donor is the hero.
This makes your appeal personal, emotional, and inspirational.
WHY
does it
matter?
BECAUSE
YOUR MASTER NARRATIVE
PROMPTS CONVERSATION
ENGAGES DONORS
BUILDS YOUR BRAND
& INCREASES GIVING
Let’s Work Together
Lazy Days Under Trees and Clouds
New programming for new audiences at Riveredge Nature Center
Securing revenue is harder than ever. Grants are more competitive and AI-generated proposals are inundating donors. They can tell the difference. Tailored proposals supported by a deep dive into your data will differentiate your operation and diversify your revenue streams. Most importantly, knowing your audiences is key to deeply connecting with them.
Tree Climbing at Riveredge - new programming to develop new audiences
Here’s how Fundraising Communications can help:
MESSAGING
Tailored communication comes from knowing your audiences. We believe in campaigns that make people feel heard and valued, which means taking time to understand what matters to them. The result? Profiles of your key audiences, branding that speaks to each of them, and campaigns that achieve your goals and broaden your impact.
The annual appeal is the lifeblood of most nonprofits. We can design appeals and membership campaigns that speak directly to your audiences.
GRANT SEEKING
We write individual grants, provide grant-seeking programs with prospect lists and calendars, and build comprehensive grant strategies with customized components.
UNDER THE HOOD
Communicating your value starts with understanding your impact. We help analyze operations to identify the programs and audiences most essential to sustaining your organization.
YOUR MASTER NARRATIVE
People give because it satisfies a need. Understanding why your top donors, volunteers, and staff support your mission is essential to deeply connecting with them. The Master Narrative process uncovers these motivations, develops specific messaging to engage each audience, and places your constituents at the center of your story. This messaging can then be used across all platforms.
