MASTER
YOUR
MESSAGE
At Fundraising Communications,
we drive revenue for nonprofit organizations.
We do this by finding (and crafting)
the stories
that prompt conversations and
advance organizational goals.
There’s nothing better than
branding
that engages new audiences
executive speeches
that capture a voice and inspire action,
and winning-proposals
that bring real change.
So, what’s our secret sauce?
It’s called your
MASTER NARRATIVE.
The Master Narrative goes beyond your case statement.
Your donors, volunteers, and team members give because it satisfies a need.
Understanding their reasons for giving is essential for deeply connecting with them.
The Master Narrative speaks to that need and places your constituents at the center of your story.
A UNIQUE
APPROACH
With 25 years experience in fundraising, we’ve developed a unique approach to UNCOVER YOUR MASTER NARRATIVE and TELL THE STORIES THAT INSPIRE YOUR MOST IMPORTANT AUDIENCES.
The Master Narrative Process
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Attracting new constituents relies on understanding existing ones and finding and marketing to similar prospects.
Interviews with select constituents provide the foundation for building your master narrative.
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What motivates your constituents to give, volunteer, and work?
Every hero of every story faces obstacles. Understanding your constituents’ problems reveals opportunities to build relationships.This becomes the basis for your communications to each group.
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Traditional research presents a barrage of questions. We seek the stories that reveal your constituents’ struggles, their motivations, and how they see their role in your mission and impact.
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When you understand your constituents’ problems, you see how to place your donors as the heroes in your story—your service is not the hero, your donor is the hero.
This makes your appeal personal, emotional, and inspirational.
WHY
does it
matter?
BECAUSE
YOUR MASTER NARRATIVE
PROMPTS CONVERSATION
ENGAGES DONORS
BUILDS YOUR BRAND
& INCREASES GIVING
Let’s Work Together
Lazy Days Under Trees and Clouds
New programming for new audiences at Riveredge Nature Center
Securing revenue is harder than ever. Grants are more competitive and AI- and ChatGPT-generated proposals are inundating donors. They can tell the difference. Tailored proposals supported by a deep dive into your data will differentiate your operation and diversify your revenue streams.
Tree Climbing at Riveredge - new programming to develop new audiences
Here’s how Fundraising Communications can help:
UNDER THE HOOD
Communicating your value means understanding your impact. We can help you analyze your operations and identify the programs and audiences to sustain your organization.
MESSAGING
Provide profiles of your key audiences and develop messaging and new programs to increase membership, donors, engagement, and giving
Develop annual appeals, membership campaigns and capital campaign briefs
GRANT SEEKING
Individual grant writing or developing a grant seeking program with tailored proposals
YOUR MASTER NARRATIVE
People give because it satisfies a need. Understanding the reasons your top donors, volunteers, and staff members give is essential for deeply connecting with them. The Master Narrative process explores the reasons your constituents give, develops specific messaging to engage these audiences, and places your constituents at the center of your story. This messaging can be integrated across all platforms
