DRIVEN BY
DONOR
INSIGHTS
At Fundraising Communications,
we speak your donors’ language.
All donors give to satisfy a need.
Understanding this need allows you to
connect with them more deeply.
Donor insights
result in stories
that prompt conversations,
advance organizational goals,
and fuel winning proposals.
Donor insights
bring real change.
A UNIQUE
APPROACH
With 25 years of experience in fundraising, we’ve developed a unique approach TO UNCOVER WHY YOUR DONORS GIVE and TO TELL THE STORIES THAT INSPIRE YOUR MOST IMPORTANT AUDIENCES.
DRIVEN BY DONOR INSIGHTS
Consumer psychology, narrative design, and behavioral economics are three fields that have enhanced the understanding of donor decision-making
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People give for different reasons: to make an impact, to belong, to express identity, or to leave a legacy, to name a few. Identifying the common motivations across your audiences lets you tailor messages that resonate with each group and inspire more giving.
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Every hero of every story faces obstacles. Understanding why your donors give to your cause reveals how you solve their problems and meet their needs (to make an impact, etc.) Knowing this is the key to intentionally providing solutions to your best advocates that encourage continued support and turn donors into lifelong advocates.
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Your donors have chosen to play a role in your story.
Now, it’s your job to strengthen this connection. Your communications should reiterate how you meet their needs the valuable role they play in your mission and impact. Show them how your organization helps fulfill their desire for impact, belonging, identity, or legacy.
along with how you help them solve their problems (impact, belonging, identity, or legacy.)
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Your relationship with your donor is a beneficial symbiotic one. Your cause gives them joy or satisfaction or meaning. They give you the treasure or talent to meet your mission.
And because your donors don’t have to give, as a mentor reminded me early in my career, they are truly the heroes of the story.
This deep understanding of your donors makes your appeals (and conversations) personal, inspirational. and filled with gratitude.
WHY
does it
matter?
BECAUSE DONOR INSIGHTS
PROMPT CONVERSATIONS
ENGAGE DONORS
BUILD YOUR BRAND
& INCREASE GIVING
Let’s Work Together
New programming for new audiences at Riveredge Nature Center
Lazy days under trees and clouds
Securing revenue is harder than ever.
Here’s how Fundraising Communications can help.
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People give because it satisfies a need. Understanding the reasons your top donors give is essential for deeply connecting with them. The DONOR INSIGHT process explores the reasons your constituents give, develops specific messaging to engage these audiences, and places your constituents at the center of your story.
Messaging can be tailored across multiple vehicles: annual appeals and campaign materials.
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Communicating your value means understanding your impact. We can help you analyze your operations and identify the programs and audiences best suited to sustain your organization.
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Grants are more competitive than ever, and AI-generated proposals are inundating donors. They can tell the difference. Tailored proposals supported by a deep dive into your data will differentiate your operation and diversify your revenue streams. We can tailor your grants with a human touch.
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Being top of mind without inundating your audiences is a delicate balance. We can provide regular content for your unique audiences and develop calendars to ensure your overtures are well-timed. Examples include annual appeals, executive letters, newsletters, blog posts. We also offer executive speeches tailored to occasion and personality.
Tree Climbing at Riveredge - new programming to develop new audiences.
Riveredge Nature Center
new messaging, branding, and programming
RESULTS
25%
increase in program revenue
2X
membership
