MASTER

YOUR

MESSAGE

At Fundraising Communications,

we drive revenue for nonprofit organizations.

We do this by finding (and crafting)

the stories

that prompt conversations and

advance organizational goals.

There’s nothing better than

branding

that engages new audiences 

executive speeches

that capture a voice and inspire action,

and winning-proposals

that bring real change.

So, what’s our secret sauce?

It’s called your

MASTER NARRATIVE.

While it can feel intuitive to place your mission center stage, it’s really your donors, volunteers, and team members who are the heroes of your mission-based work.

Your constituents give because it satisfies a need. Understanding their reasons for giving is essential for deeply connecting with them.

The Master Narrative speaks to that need and places your constituents at the center of your story.

A UNIQUE

APPROACH

With 25 years experience in fundraising, we’ve developed a unique approach to UNCOVER YOUR MASTER NARRATIVE and TELL THE STORIES THAT INSPIRE YOUR MOST IMPORTANT AUDIENCES:

YOUR DONORS, VOLUNTEERS, AND TEAM MEMBERS.

The Master Narrative Process

  • Attracting new constituents relies on understanding existing ones and and finding and marketing to similar prospects.

    Interviews with select constituents provide the foundation for building a productive master narrative.

  • What motivates your constituents to give, volunteer, and work?

    Every hero of every story faces obstacles. Understanding your constituents’ problems reveals opportunities to build relationships.

    This becomes the basis for your communications to each group.

  • Traditional market research can barage participants with questions. We seek out the stories that reveal your constituents’ struggles, their motivations, and how they see their role in your mission and impact.

  • When you understand your constituents’ problems, you see how to place your donors as the heroes in your story—your service is not the hero, your donor is the hero.

    This makes your appeal personal, emotional, and inspirational.

WHY

does it

matter?

BECAUSE

 YOUR MASTER NARRATIVE

  • PROMPTS CONVERSATION

  • ENGAGES DONORS

  • BUILDS YOUR BRAND

  • & INCREASES GIVING

A STRONG

MASTER NARRATIVE

IS THE SOURCE FOR:

  • PROPOSALS

  • CASE STATEMENTS

  • CAMPAIGN MESSAGING

  • ANNUAL APPEALS

  • TALKING POINTS

  • MARKETING MATERIALS

Let’s Work Together

  • WE OFFER

    PROPOSALS

    ANNUAL APPEALS

    CASE STATEMENTS

    EXECUTIVE SPEECHES

    MARKETING MATERIALS

    ANNUAL REPORTS

    WEB CONTENT

  • CREATIVE CONCEPTS

    FROM MARKETING TO MEMBERSHIP, DONOR  EVENTS AND PROGRAMMING, WE HAVE A CREATIVE STREAK THAT WILL MAKE YOU STAND OUT.

  • YOUR MASTER NARRATIVE

    CONVERSATIONS WITH YOUR KEY AUDIENCES DRIVE THE PROCESS TO DEVELOP YOUR MASTER NARRATIVE AND PLACE YOUR CONSTITUENTS AT THE CENTER OF YOUR STORY.

ABOUT

Hi, I’m Julia.

I bring 25 years experience as a front-line fundraiser to my work with Fundraising Communications. My teams have asked individuals, companies, and foundations to make philanthropic gifts for higher education, social service and cultural organizations, and environmental causes. I have hands-on experience in institutional giving, capital campaigns, annual fund and membership campaigns, and donor stewardship.

Now, I specialize in donor communications from proposals to talking points that reflect your master narrative and drive giving to your cause.

I’d love to work with you. Call me for a conversation about finding the stories that inspire your donors, volunteers, and team members.

Julia (414) 429-5091

Julia@Fundraising-Communications.com

Let’s explore how we can harness your master narrative.